solving unknown-unknowns

what we do

For pioneers to challenge present markets, they need to exceed expectations of the future. This takes a lot more than just listening to customers… It requires you to solve for unknown-unknowns to redefine markets, and establish purpose-fit.

Future businesses can not afford to scale their products based on growth alone, as we’ve done in the past. We envision businesses that scale their systemic impact, and grow in true value across all 6 capitals due to quality delivery and continued innovation - not just increasing sales volume.

systemic impact

We transform scientific value into unique strategic solutions to achieve symbiosis that creates systems impact.

While pioneers taking a leading role with meaningful innovation, we look at increasing value potential for truly systemic impact. To do so, we need to consider customers as part of a system, instead of placing them at the center of decision making.
This requires rescoping our thinking and acting on what the underlying matter is we ought to accomplish: symbiosis between all of the system’s factors. For example:
A customer does not have a ‘need’.
Humans have needs in order to live in good health. As customers they have desires for the value in return for their money. The value is determined by their ability to use it effectively, which requires to contribute to the wellbeing of our planet in order for us humans to live in good health.

Business model resilience

In order to solve for real-world challenges, pioneering solutions need to create value for changing circumstances. We design business models that integrate revenue alternatives that increase resilience, beyond initial impact objectives.

embracing complexity

To ensure outcomes to last, we continuously identify opportunities, iterate and develop propositions, and find new ways to deliver returns on impact objectives.

Our unique approach is based on 4-dimensions, rather than a sequence of cooky cutting steps to take. After all, lasting impact is not simple. It requires diligence to embrace complexity.

coherence

(re)Define foundational principles and requirements for short- and long-term business objectives to align innovation- & business success.

convergence

Understand changing paradigms between technology, biosphere and socio-cultural/behavioural trends to gauge and enable solving for known and unknown risk.

correlation

Realizing proposition objectives with actual scientific results through iterative, pragmatic execution & practices of influence. Making the intangible, tangible.

cohesion