our model

profit based on accountability, not the other way around

We have redesigned the services model to enable true and accountable collaboration: no lucrative margins on project fees or billable hourly rates for pointing in a direction or making long decks, but hands-on measurable impact with skin-in-the-game.

We call ourselves an impact agency.

what is an impact agency?

First, what is typical consultancy

Consultants generate their profit from margins on a client’s fees paid, and effectively delegated to cheaper, less experienced (often overworked) employees repeating cooky cutter practices. From the total sum, a sales reward is paid to an individual for bringing a new client on board, who often becomes the project lead.

This means the lead’s incentive is to deliver ‘good enough’ in order to sell another project and cash more sales bonuses for themselves - and the firms partners. In other words, the quality of the delivery is capped by the individual who owns the ‘client relation’ and is incentivized to sell, not by the most skilled problem solvers creating the most long terms value.

The difference

As an Impact Agency, we rely on an equal distribution of importance between revenue, profit, social and environmental results because we’re legally liable for delivering no less — this is defined in our statutory obligation (article 2). This means we have no use for rewarding individuals for sales, because we’re not making revenue from clients. Instead, we create revenue from partners who are looking to impact a shared cause. As such, we have a direct interest in optimal use of our partner’s funds, and ensuring all fees paid to go directly towards impact, not someone’s pocket.

Our profit is directly tied to the business value increase we deliver. This profit is relative to the amount of financial risk we share by taking a stake in our partner’s valuation and profits, to ensure a significantly lowered operating fee. The objective is to ensure our partner to thrive, because we’re dependent of it.

Doing so, we ensure our team to be directly accountable and responsible for delivering scientifically measurable results hands-on, rather than from the sidelines.

how we collaborate